We've created these Listing Guidelines to help provide buyers with clear and detailed information about your dogs. By following them, you'll create standout listings, build trust with buyers, and help find loving forever homes for your pups!
Please note: in order to list a dog on Puppies.com, you must be the owner of the dog and the dog must reside at your personal residence/kennel. For other important rules pertaining to account use, check out our Account Guidelines.
- Non-Puppy Listings (i.e. listings that do not advertise a dog currently for sale or part of an upcoming litter) are prohibited. This includes (but is not limited to) the following:
- Stud Service listings, which promote breeding services.
- Want Ads, which are created in search of a specific type of dog.
- “Beware” listings, created to air grievances with another individual.
- Guardianship or co-ownership listings, which offer placement of a dog under a breeding or ownership contract rather than a sale.
- “Planned Breeding” listings (i.e. listings created to advertise an upcoming breeding which has not taken place) are prohibited.
- However, “Unborn Litter” listings are permitted, provided that 1) the breeding has been confirmed, and 2) the expected birth date falls within 60 days and is posted within the “birth date” section of the listing.
- A single "Unborn Litter" listing is permitted per upcoming litter. Once the litter is born, separate listings should be created for each individual dog.
- “Duplicate Listings” are prohibited. Whether for a single dog or an unborn litter, each dog or litter can only be listed once, through one account.
- "Multiple Puppy" Listings (advertising more than one born puppy in a single listing) are prohibited—each puppy must be listed individually.
- A litter can be listed collectively before birth, but once born, each puppy must have its own listing.
- To create a litter listing, be sure to add the upcoming expected date of birth in the “BORN OR EXPECTED ON” field.
- Each listing title should refer to a specific puppy. If unnamed, use a placeholder (e.g., “Dog 1” or “Green Collar”).
- Listing descriptions may include information about the litter, but should ideally include information about the specific dog the listing advertises.
- Listings can include photos of the Sire, Dam, and littermates, but the Main Photo should display the advertised puppy only to avoid confusion.
- “Sold Listings” are prohibited. Each “For Sale” listing must advertise a single dog which is still available for sale.
- If a dog has been spoken for but the transaction hasn’t been finalized, the listing should be marked as “On Hold”. If the dog has been fully sold, the listing should be marked as “Sold”. Instructions for marking listings "On Hold" or "Sold" are available here.
- “Wolf Hybrid” listings are prohibited. At this time, we do not permit wolf hybrids (i.e. dogs with any wolf/timberwolf content).
- Accurate breed information is required. We ask that sellers place each listing into the breed category/categories which accurately reflects the breed of the dog.
- If we offer a single breed category which accurately reflects the breed of the dog, that breed will need to be provided in the “Breed” field within the listing.
- For mixed breeds, both parent breeds must be included in the listing. Enter one breed in the "Breed" field and the other in the "Mixed With" field. Example: for an English Bulldog/Beagle mix, list one breed in the “Breed” section and the other in “Mixed With.”
- Misuse of photos within listings is prohibited. This includes (but is not limited to):
- Unauthorized Content. Stolen or fraudulent images that do not belong to the seller. All photos you upload to the site should be photos that you have personally taken or retain ownership of; we do not permit users to upload/utilize photos which they do not personally own.
- AI-Generated or AI-Enhanced Content. Photos created or altered using AI tools to represent a puppy or breeder profile. All photos must depict the actual dog in real life; the use of artificial intelligence to generate fake images or synthetically alter a dog's physical appearance is strictly prohibited.
- Offensive Material. Photos displaying graphic violence, nudity, sexually explicit images, or hate speech. Content must be free of any inappropriate or objectionable material.
- Harassment. Images intended to bully, intimidate, threaten, or harass others.
- QR Codes. Photos containing QR codes that redirect users to external websites or off-platform pages.
- All advertised dogs must be located in the United States or in US territories. Due to a number of factors, Puppies.com has recently made the decision to only permit Sellers from the United States to list puppies for sale.
Still Have Questions? If so, our Support Team is here to help! Please don’t hesitate to contact us through our Contact Page (or email us directly at [email protected]) and we’ll be happy to assist.
